Amul’s take on the creative tunnel rescue mission: Not only popular dairy and FMCG brand Amul’s products are popular but also its creative themes always attract people. Be it any major event in the country or the world, Amul keeps an eye on it and often brings out a fresh perspective on it through its creative advertisements.
Amul’s latest thread on the Uttarkashi Tunnel Rescue Mission
If we look at Amul’s creative, we can see that as usual Amul’s creative advertising team has chosen the most talked about issue of the country and expressed it beautifully through their creativity. In its own style, Amul has celebrated the safe return of 41 laborers trapped in a tunnel in Uttarkashi, Uttarakhand and the success of the country’s biggest rescue mission.
Check out Amol’s creative theme on the tunnel rescue mission
This theme by Amul shows a tunnel worker and a rescue miner standing side by side. The picture is captioned ‘Big Rescue, Minor Miracle’… with the Amul logo in one corner while the other corner has another inscription – ‘Eat Amul day or night’.
— Amul.coop (@Amul_Coop) November 29, 2023
Amul’s creation is becoming popular on social media platforms.
It was posted on social media platform X (formerly Twitter) from Amul’s official handle, which has received a total of 27.4 thousand views so far. Amol’s topic is fast becoming a topic of discussion and along with the text, people are also picking up on his Instagram posts. The same post on Instagram has received 5486 likes so far.
What is Uttarkashi Tunnel Rescue Mission?
Part of the under-construction Sulkiara Tunnel collapsed on Chardham Marg in Uttarkashi, Uttarakhand on 12 November 2023. Due to which 41 workers were trapped inside it. Machine drilling was carried out as part of the 17-day round-the-clock rescue operation. The final phase of the operation involved drilling using the ‘rat hole mining’ technique to reach the trapped workers. 12 ‘Rat Hole Mining’ experts were deployed to make way through the rubble left in the blocky section of the tunnel. Finally on November 28, 2023, these 41 trapped laborers were rescued safely with the ultimate help of rat diggers.
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